PODCAST ADVERTISING

PODCAST ADVERTISING

If you’re looking to grow your business, attract new revenue and customers and gain an edge on your competitors, you’re in the right place.

Podcasts are a great and cost-efficient way to market your business.

Trisonic offers a full range of podcast advertising services backed by years of experience and creative flair.

12.8M PEOPLE IN THE UK LISTEN TO A PODCAST EACH WEEK

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We have access to every podcast in the UK.  You can reach their listeners in various ways

Why use Trisonic?

MEET THE FOUNDERS

Howard Bareham and Matt Hopper are the founders of Trisonic.  They have a passion for audio and over 25 years’ experience in the audio industry.

GET STARTED

Let’s kick things off with a chat about what you want to achieve. Complete the form and we’ll be in touch within 24 hours. If that’s not soon enough, call us on +44 (0)203 305 5359 

Audio mixing desk
Looking for podcast production?

We offer a full range of podcast production services, from concept creation to editing, publishing and promotion.

Find Out more

How effective is podcast advertising?

Podcast advertising offers a great low cost way to tap into the power of audio advertising.

Podcast advertising also allows you to reach a highly engaged audience, and there are plenty of ways to track the performance of your campaign.

How much does podcast advertising cost?

Podcast advertising rates depend on a number of factors.  For instance, do you want to run your campaign nationally or regionally?  And what are your objectives?

All our recommendations are tailored to individual clients, and our mission as a podcast advertising agency is always to find the most effective and cost-efficient route.  

We work at all budget levels, but as a rough guide the entry level podcast advertising cost is around £2,500 for a local campaign, £5,000 for a regional campaign and £10,000 for a national campaign. 

How do I know it’s working?

Podcasts are great for all types of campaigns and objectives and there are options to track podcast advertising effectiveness and your campaign performance.

One great way to track response and attribution is to add a tracking pixel to the podcast advertisement and a corresponding pixel to the destination website. This allows you to track listeners who heard your podcast ad and then visited your website.

Podcasts are great for all types of campaigns and objectives and there are options to track podcast advertising effectiveness and your campaign performance.

One great way to track response and attribution is to add a tracking pixel to the podcast advertisement and a corresponding pixel to the destination website. This allows you to track listeners who heard your podcast ad and then visited your website.

WHAT SOME OF OUR CLIENTS SAY ABOUT US

“We approached Trisonic to help us with a podcast campaign which was a first for our brand.  From initial planning and recommendations to creative production, Trisonic were great to work with and provided thorough insight at each step of the process, helping us to maximise our budget with a targeted media plan.”

Hollie Ryding, Brand and Marketing Manager / Maximuscle

“To help us promote the first ever BKFC tournament in the UK we selected Trisonic, and we couldn’t have been happier with our choice. They dealt with an incredibly tight deadline to get the campaign live and showed a great understanding of our brief. From the first meeting through to receiving the campaign report, Trisonic guided us through every step of the process, making sure we were happy at every stage. I would recommend Trisonic to anyone looking for an audio partner agency.

Daniella Gallego, Senior Director, Marketing Operations / Triller

“Trisonic made the whole process so easy from start to finish. The communication throughout was great and everything ran smoothly and delivered on time. Would highly recommend them to anyone.

Lyndsey Flood, Marketing Manager / Subaru UK

“Trisonic have been absolutely brilliant at honing our processes and making us more professional as a podcaster. We’ve been given loads of advice and ideas to help improve what we’re doing, so I thoroughly recommend working with Trisonic.

Will Richardson, CEO / Green Element

“I was thrilled with the collaboration with Trisonic, and with the results! We produced an engaging ad for our new product range along with Nature Valley’s first sonic signature in the UK, and we got there through an iterative process which Trisonic made both easy and fun to be a part of. They really listen to the feedback and come up with innovative sound solutions to fit the brief.

Helene Henderson, Nature Valley Brand Manager / General Mills

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Sheffield City Council logo
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Creative

Production Services

No matter how big or small the campaign, the goal is always to get results. To produce ads that stand out, with easy message recall.

We’ll work with you to guide you through the creative process as much or as little as you need. From coming up with ideas to copywriting, legal clearances, voice casting, music production and sound design.

85% of podcast listening happens through headphones.

For podcast ads with extra edge, we can produce your ad in immersive 3D sound, placing sounds in any dimension and creating a huge sound stage inside the listener’s head. 3D audio is hard to ignore and very powerful.

Trisonic is a podcast production agency offering a full range of podcast production services.

From ideation and concepts to scripting, hosting, guest booking and liaison, studio, location, remote and video podcast recording, podcast editing, sound design, publishing and promotion.

Mona listening to podcast on a commuter train

62% of podcast listeners act on a brand message in a podcast.

…which means they’re more likely to respond when hearing your podcast advertisement, and get the tills ringing.  Podcast listeners are making an active choice to listen so are more switched on to the content – and of course your advertising message.

62% of podcast listeners act on a brand message in a podcast.

…which means they’re more likely to respond when hearing your podcast advertisement… and get the tills ringing.  The listeners – your potential customers – are making an active choice to listen so are more switched on to the content – and of course your advertising message.

Mona listening to podcast on a commuter train
80% of people trust recommendations from podcast hosts.

People will trust what they hear about your business on podcasts. This is powerful and helps response. Being a trusted company can also help support your other media activity.

Podcast host

64% of podcast listeners are business decision makers.

Reaching the person who decides is critical for any business.  Podcasts deliver huge numbers of decision makers.

Man listening to podcast on laptop
Man listening to podcast on laptop
64% of podcast listeners are more likely to be business decision makers.

Reaching the person who decides is critical for any business.  Podcasts deliver huge numbers of decision makers.

Ready to talk podcasts?

Call us on 0203 305 5359 or complete the form for a callback

Woman on train listening to a podcast

Visit the Trisonic website